An opportunity for Exhibitors: B2B at Terra Madre Salone del Gusto

This year Terra Madre Salone del Gusto offers an excellent opportunity to the exhibitors at the Market and to buyers: a B2B area, an integral part of the event and is conceived as a meeting space, but also as a lounge area.

Technology and Business: the events at the B2B area

Created in collaboration with the Chamber of Commerce of Turin, Essent’ial, Foodscovery and University of Gastronomic Sciences, the B2B area is a free space reserved for Italian and international companies interested in business agreements.

Located near the Italian market – on the first floor of the visitors’ gallery – the B2B area is the ideal place for business meetings in an atmosphere suitable to encourage dialogue and exchange, but also to guarantee a moment of relaxation for accredited exhibitors, buyers, and sales agents.

The Terra Madre B2B Salone del Gusto focuses on the days of 20th, 21st, and 22nd September:

  • on September 20th, a technological B2B, open to all companies, universities and research centers that research or offer technologies related to specific thematic focuses in the agri-food sector: eco packaging, sustainable productions, bioeconomy, health, digital value chains, vertical farming, smart food logistics;
  • on the 21st and the 22nd (in the morning), it will be time for a commercial B2B with international buyers and sales agents reserved for exhibitors of the event. So far 22 accredited buyers have come from 16 countries (Denmark, Germany, Canada, United Arab Emirates, Finland, Israel, Macedonia, Netherlands, United Kingdom, Czech Republic, Russia, Singapore, Spain, United States, Sweden, Switzerland).

    Salone del Gusto B2B

In addition, the brokerage event will also host those participating in the European Startup Festival from 21 to 23 September in Turin at the Institute of Applied and Design Art-IAAD.

How to participate? 

To register for the Terra Madre Salone del Gusto B2B exhibitors need just to follow a few steps, register for accreditation for free the matching platform Enterprise Europe Network – an international network of the European Commission involving several international partners for a total of around 600 contact points worldwide. The platform is open to all companies, universities and research centers interested in technology transfer agreements.

Companies can register on the platform by entering their profile in English and then it will be possible to request appointments from other participants: near the event a personalized agenda of meetings will be prepared and sent to all participants.

Why participate?

  1. It is a point of reference for professionals in the sector. Terra Madre Salone del Gusto is the place to discover the latest trends, find innovative solutions and business opportunities;
  2. To know new buyers and actors in the sector to start partnerships, networks, and synergies;
  3. Open up to new markets and consolidate its supply chain;
  4. Get in touch with different international experiences in your field of reference;
  5. It’s free: with the participation in Terra Madre Salone del Gusto it is possible to optimize time and resources compared to your business

In short, as stated by Fabio Di Gioia of Foodscovery: “The added value of this opportunity lies in being able to get in touch with producers, know their products and possibly trade directly with them using free 360 degree support of Foodscovery, which manages and makes logistics, customer service and order fulfillment processes efficient on behalf of manufacturers “.

Among the services offered the search for new customers, the management of the same through a dedicated multilingual service, management and order fulfillment, as well as logistics management. In addition, Di Gioia specifies: “During the Salone, Foodscovery will manage, together with the Slow Food staff, free food and wine tours thanks to which the accredited horeca operators will be able to find the best in the fair and have a contact for their every need”.


Register now HERE.

If you are curious to find out the names of the first exhibitors accredited to Terra Madre Salone del Gusto 2018, click here.

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