B2B Area

The B2B area of Terra Madre Salone del Gusto is an exclusive lounge space reserved to the companies interested both to business and technological agreements.

Located close to the Market in the Lingotto Fiere pavilions, the area will be active from the20 and 22 of September.

  • September 20, the area will host a technological B2B meeting open to all Italian and foreign companies, universities and research centers looking for/offering technologies of the Agrofood sector, in particular: eco-packaging, sustainable productions, bio economy, health, digital value chains, vertical farming, smart food logistics;
  •  September 21 and 22 (morning), the Area will host a commercial B2B event with international buyers, reserved to Salone del Gusto exhibitors.


Designed as a lounge area, this will be the perfect place for business meetings,  in a setting that will encourage dialog and networking as well as offering exhibitors and accredited buyers a place to relax during the event.

During the months before the event, it will be possible to register for the B2B meetings directly on the online platform of the Enterprise Europe Network, an international network with more than 600 contact points all over the world.

The platform is open to companies, universities and research centers interested to technology transfer agreements on 20 September and reserved for exhibitors of Terra Madre Salone del Gusto interested to commercial agreements on 21 and 22 September.

Companies can register directly on the platform inserting online their profile in English; in a second step it will be possible to request meetings to the other participants: a personalized agenda of meetings will be schedule and sent to the participants few day before the event.

The B2B area at Terra Madre Salone del Gusto is organized by Slow Food, Turin Chamber of Commerce, University of Gastronomic Sciences and Foodscovery. This collaboration will guarantee the participation of international actors interested both to commercial and technological opportunities.


Register for the B2B Area of Terra Madre Salone del Gusto.


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